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Positive Messaging Campaign 2021

Promote the GOOD NEWS!

Why a Positive Messaging Campaign?

Social Norming theories have demonstrated that when GOOD NEWS about young people is marketed consistently and repeatedly, it has a positive impact on perceptions about young people by the community, and the young people as well.  When factual information is shared about the good things in a young person's life, they feel more attached to their families, schools and community at-large.  In addition, a large-scale community-wide effort is an environmental strategy that impacts all young people and communities as well.

Theme for January-February 2021:

“Positive View of Personal Future”

Young person is optimistic about his or her personal future

Regardless of what community sector you represent, help promote the GOOD NEWS by hanging posters, sharing the positive message on your signage, sharing messages on your social media, or host a training or presentation!

What are the 40 Developmental Assets?  

The 40 Developmental Assets are the protective factors that buffer youth from risk.  They are the positive supports and strengths that young people need to succeed. Half of the assets focus on the relationships and opportunities they need in their families, schools, and communities (external assets). The remaining assets focus on the social-emotional strengths, values, and commitments that are nurtured within young people (internal assets).  The most important part of the Asset framework is "relationships" between youth and adult positive role models.  For more information about the Developmental Assets, click on the link:  

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Asset-Building Ideas for Organizations...

Need help?  Technical Assistance & Training

If you would like to know more about how to be involved in the Positive Messaging Campaign, or if you would like to attend a 40 Developmental Asset training, contact:

Joe Markiewicz, Director

Fairfield Prevention Coalition

(814) 449-5998

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